Fastlink Deploys Nuance Speech Solutions to Create Middle East’s First Arabic Call Steering Deployment

Intelligent Call Routing from Nuance and Globitel Ensures Callers Quickly Reach Their Desired Service and Receive Appropriate Care

BURLINGTON, Mass., August 23, 2007 – Nuance Communications, Inc, (NASDAQ: NUAN) and Globitel, leader for converged telecom solutions, today announced that they have provided Fastlink, the largest telecommunications network operator and services provider in Jordan, with intelligent call routing that efficiently transfers customer calls to the correct call center services. Replacing Fastlink’s former touch-tone system, the new speech-enabled service is more customer friendly and the first of its kind in the Middle East with full Arabic language support. Currently, more than two million subscribers use the new application.

Fastlink’s customers can use the new service free of charge by dialing 1234, and interacting with a virtual agent known as “Hala”. Callers can inquire about various Fastlink services including prices and offers without speaking directly to a live call agent, or they can have their calls directed to the appropriate agent quickly and efficiently. The new system increases the call center’s capacity for customer care and allows for thousands more phone calls to be received every day.

On the introduction of the new service, Fastlink’s Customer Service Director Hassan Al Bitar said, “This step reflects Fastlink’s leading position, which will also positively affect its customers who always enjoy the latest services before others in the local market. Fastlink’s efforts at adopting and Arabising the system enabled the company to be the first to use this system in Arabic, not only in the Middle East, but also in the world.” Al Bitar added that the company’s continuous efforts to use the most cutting-edge international technologies is part of its strategy to provide services that meet customers’ diverse needs and develop the network to serve their increasing numbers.

Samer Halawa, President, Globitel, commented, “As a leading provider of call center technologies in the Middle East and Africa, Globitel was well positioned to take on this new-to-the-region technology and challenge. The Arabic speech recognition technology has come a long way, and we expect speech automation to start appearing in many call centers in the Arab world.”

“This innovative solution at Fastlink further secures Nuance’s position as an international leader of customer care solutions, helping leading organizations better support, understand and communicate with their customers,” said Lynda Kate Smith, Vice President and General Manager, Care, Nuance. “Our customer care solutions powered by speech are offered with the industry’s broadest range of languages. We put our expertise and best practices to work every day helping companies meet the challenges of transforming the way they deliver customer experience.”

Today, business is being conducted in an environment where companies are required to make the most of every interaction in order to satisfy the expectations of increasingly savvy, highly mobile customers who feel entitled to great service and whose voices are amplified in the market. Efficiently and accurately routing calls is a key objective for call center managers. Many call centers provide too many options on their self-service menus which succeed in frustrating callers. This leads to lower automation rates as callers simply zero-out to avoid the automated system. Call Steering serves as the critical link between callers and the most appropriate customer care solution best equipped to meet their needs, whether that be a live agent or an automated response.

About Globitel

For the past 10 years, Globitel has utilized unparalleled experience in state-of-the-art technologies along with dedicated personalized services to provide its clients with the most reliable and efficient telecom solutions possible. Globitel’s customer care products (one of Globitel’s product lines) help to automate the time-consuming procedures within the call centre, maintain and improve the quality of service you are offering to your subscribers and introduce innovative services that your subscribers would find helpful, efficient and feasible. For more information about Globitel and its products visit www.globitel.com.

About Fastlink

Jordan Mobile Telephone Services Company Ltd. “Fastlink”, founded in 1995, is the leading and largest operator in Jordan. In just a few years, the company earned its reputation as the most progressive telecom operator in the region in terms of competitiveness and readiness to adopt new technologies and deploy cutting-edge services. Since its inception, Fastlink has tallied subscriber growth at an exponential rate, with the number of users currently exceeding 2 million subscribers. Through more than 1,700 cell sites, Fastlink covers the entire populated area of the Kingdom. In January 2003, Mobile Telecommunications Company K.S.C. (MTC) acquired Fastlink in what was considered the largest single acquisition in the Middle East area, and the largest private sector investment in Jordan. For more information, please visit our site, www.fastlink.jo or contact: Ms. Maysa Zureikat - Fastlink
Media Relations; Tel: 00962 6 5828100 ; Fax: 00962 6 5817077; Email: Maysaz@Fastlink.com.jo

About Nuance Communications, Inc.

Nuance (Nasdaq: NUAN) is a leading provider of speech and imaging solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance’s proven applications. For more information, please visit www.nuance.com.

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